Philosopher Foucault spoke of how as feudal punishments softened towards the end of the 1700th century and the beginning of the 1800th century, society shifted from disciplining our bodies through physical punishment to chastising our souls.
Facebook and social media have taken this a step further.
In the post-war period until 1980, wages increased somewhat enormously. Since then, purchasing power in most developed countries has stagnated or declined. This was neoliberalism's way of dealing with the unemployment and inflation that arose when America's world currency, the dollar, abandoned the gold standard in the late 1970s. They did this because the Americans used up all their gold for the Vietnam War. When the oil countries saw that they were being paid in paper money, they raised the price of oil because they did not trust this new paper money. Oil is the driving force in the economy and when it became more expensive, society got two problems at the same time that were not thought to be compatible before, namely high unemployment and high inflation. Then the bourgeois, neoliberal economists supported by Thatcher and Reagan saw the chance to throw out the Keynesian/social democratic Keynesian employment policy.
It ushered in an era that continues to this day of ever-cutting welfare, pensions and attacks on workers' wages and working conditions. inflation
After 37 years of these policies, the people are significantly worse off than during the time of their Keynesian generational predecessors.
In the beginning, many people did not know how to use Facebook and exposed personal mistakes there. But they were punished socially or by their employers for this. Most social media users therefore mostly only talk about the good times in their life. They compete to get the most likes for their happy pictures. The happy images of social media make us repress that with the austerity policies of the past decades, everyone is either working hard for less pay than their predecessors or is unemployed or on sick leave and has to deal with unhealthy loneliness, the stigma of being considered lazy and with the stress of bad economy and lack on fun things to do.
Of course there are social media posts that work to tip about culture/entertainment, important social issues or other or some who unfortunately want to drive public opinion towards intolerance, but those who do this are voluntary, free labor for power.
Facebook and social media have become very effective tools where we discipline ourselves to accept the luxury life of the billionaires and our own stress, pressure and hustle.